Taking its name from the origin year of BIRKENSTOCK’s tradition in shoemaking, 1774 is an exclusive line that unites Birkenstock's expertise, supreme quality, and storied craftsmanship with like-minded brands who share a mutual passion for design and the creative process. Every 1774 product is made in their German workshop from specially sourced materials, a high content of which is derived from natural resources. 

Located in Paris, 1774’s showroom and headquarters serves as a hub to connect with global creative talent and push the boundaries of a true heritage icon.