Fischersund is a family-run business in Reykjavík, Iceland, that harnesses a collective of artisans. The team includes siblings Jónsi Birgisson (of Sigur Rós), Lilja, lngibjörg, Sigurrós, and their partners Sindri and Kjartan. The brand lives in an experiential shop in downtown Reykjavík – a creative, family-run space designed with care and attention to allow the senses to synthesize and harmonize. Fischersund sells fragrance products inspired by the clean and unique nature of Iceland, using herbs and oils harvested in the Icelandic wild.