SONO is a London-based independent clothing brand founded by husband and wife team Stephanie Oberg & Simon Homes. SONO aims to directly address the issue of sustainability in fashion, leading by example, making lasting clothing that deals with the key issues of garment manufacture. With a focus on clean lines, environmental impact, and enduring quality, SONO presents a modern wardrobe defined by clarity and purpose.

All garments are sewn by just a few factories and artisans that are all close to their studio in London, along with one in the Loire Valley of France. Cotton is 100% GOTS organic cotton woven in Veneto, Italy by a small family business (including the lining, pocket bags, and drawstrings). Buttons are carved from organic corozo nut in Padua and dyed with plant based ecological dyes. Zippers are made from recycled brass in Switzerland and free from any harmful galvanization processes and clean waste water.